49's TeamPragmatic Play launched in 2015, but it has grown into one of the most recognizable content providers in the iGaming industry.
A lot has happened in those 11 years. Pragmatic Play now has more than 500 slots in its portfolio, live casino products, arcade games, and content available across major regulated markets. And its games are also available in 33 languages.
Read on to find out how the iGaming company grew so quickly.
The History of Pragmatic Play
Pragmatic Play was founded in 2015. An early company proposal from 2017 described it as a provider of mobile and desktop casino games with a mobile-first approach, which made sense as casino gaming increasingly shifted to phones and tablets. They launched their first arcade title, Plinko+, in 2025.
Slots were central to the business, but the portfolio didn’t stay limited to them. Live casino became another major part of the company, followed by products across other formats.
By 2025, the company said it released more than 100 network slots that year and expanded its live casino operation with new studios in Serbia and Colombia. It also won 39 industry awards during the year.
The 3 Keys
Pragmatic Play is one of the most well-known names in iGaming, and its success can be pinned to 3 key factors.
A High and Consistent Release Rate
Pragmatic Play releases games constantly. The company currently develops up to eight new slot titles every month, giving casinos like play.co.za a steady stream of new content instead of waiting months between releases.
It also keeps established game series moving. New versions and sequels can sit alongside completely new concepts, so the portfolio isn’t relying on one type of release. More than 100 network slots launched in 2025 alone.
Expansion Beyond Traditional Slots
Slots might be what Pragmatic Play is best known for, but they’re not the entire business. Live casino, as we said, has become a major part of its portfolio, covering blackjack, baccarat, roulette, and game-show formats. The company has also moved into arcade-style games, including Plinko+ and Mines+.
The company has also invested heavily in live casino infrastructure. During 2025, it rolled out more than 150 new live dealer tables, including 55 localized tables, while its Smart Studio technology had produced more than 800 bespoke tables by early 2026.
Global Reach and Localized Content
Success in one country doesn’t automatically translate to another.
Pragmatic Play says its content is certified or licensed in more than 30 jurisdictions and available in 33 languages. Its games are also designed for mobile and desktop and support major currencies.
The company has created live tables for individual markets and opened studios in different regions. In 2026, it also entered Alberta’s newly regulated iGaming market with certified slot and live casino content.
Pragmatic Play’s growth didn’t come from just one game. A consistent release schedule and a focus on regulated international markets have helped turn a company launched in 2015 into one of the industry’s biggest content providers and most well-known names.
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